88% of website visitors will not return back to a site that provides a poor
user experience. In the modern era that is the difference between
gaining a client or losing one. In web development these aspects:
website accessibility, functionality, emotional impact and aesthetics
determine the user experience. Why does this matter and why should it
matter?
Website Accessibility will enhance your User Experience
Website accessibility conveys that a company values inclusivity as one
of its core principles. Hence during web development, it is necessary to
consider and implement. Regardless of who your visitors may be.
Simply because all kinds of users will visit your web site.This will
improve and add to the company’s brand reputation and more
importantly user experience.
So how is website accessibility implemented?
Whether you took partook in the web development process or hired a
professional. You must ensure that the website includes the following:
- It is compliant with the Web Content Accessibility Guidelines
(WCAG). - Has the website been scanned by specific online tools to find
website accessibility issues:
● WAVE: This tool will highlight problems it has found directly on
your website
● Lighthouse: You’ll have to be a bit technical to use Lighthouse. As
it is built into the Chrome Developer Tools.
● Axe: Axe is a simple extension that can be added onto your web
browser. - Carry out your own personal investigation
It’s quite simple really. During web development there are three
main focus points. Keyboard navigation, screen reader testing and
colour contrast. You may need a few website design tips, to
achieve the perfect colour contrast.
💡 A quick website design tip: Ensure your text and interactive
elements, i.e. buttons, are clearly visible against the website
background. - Test the responsiveness of your website.
This means the user experience is snappy! A button is clicked and
a content box immediately pops up. Or the button is clicked and
you are instantly directed to the appropriate web page.
The most important website accessibility tip: - Conduct a beta testing with online users that have disabilities. If
they have no issues navigating your site you very well may,
congratulate yourself!
The importance of Functionality in web development.
● Are you an information based website or an ecommerce website?
● Or do you provide blog posts to online users or forums.
● Have you perhaps built an online community?
Regardless of whatever service your website offers it must fulfil that.
This is the true essence of functionality. For example, an ecommerce
website should ensure that the product listings are correct; the payment
gateway works; users can easily search through their products and find
what they wish to purchase.
Amazon is a well-known website that is a perfect example of this. It
executes its e-commerce functionality quite optimally. Visit the website:
https://www.amazon.com/
It is also quite inspiring to have a look at for website design tips.
Emotional impact and Aesthetics in Web Development.
Today you have an extremely important interview. The make or break for
your dream job. You arrive early. Dress formally. And make sure to greet
the interviewer in the most professional appealing manner. As the first 5
seconds count the most. This is the same concept when it comes to the
emotional impact and aesthetics of a website. If you cannot get the first 5
seconds from your visitor, after that first click to your site. You have lost
him to your competitor.
To get that digital thumbs up ensure you have a professional design;
simple but obvious message and finally a creative and clean layout.
Learn more: computersupportcentre.com/web-development-company-in-uk
Visit Us for a FREE UX audit : computersupportcentre.com/contact
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