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You are not alone in feeling like your website is an embarrassment, too slow, or just plain ineffective. Many business websites in the UK were built to exist rather than to convert, which is the problem.
The redesigning of a website does not involve changing the colours, typography or fashions of the site, rather it is all about resolving the things that are costing you potential clients, confidence and sales every day.
This page is designed for UK business owners to understand how the current website is stopping them from being successful and want to redesign with a goal of measurable results.
When Your Website Stops Working, Your Business Pays the Price
You can sense that something is off, you can recognise when there is something wrong with your website.
- You’re getting traffic, yet you’re not getting enquiries.
- Potential customers arrive at your site but leave before they find out about what you offer.
- Compared to your competition, you appear less trustworthy (even if you’re more trusted by your customers).
- Your website feels old-fashioned, works slowly and is difficult to navigate on a mobile device.
- You are having to explain things that your website should be telling your visitors.
You likely have already been through the experience of having promised results but only getting a “new look” with the same old problems.
You will spend money on a bad redesign.
You will gain revenue from a good redesign.
A Website Redesign Should Solve Business Problems, Not Create New Ones
Most redesigns fail because they focus on appearance instead of performance.
A good redesign should do the following:
- Instant clarification of your message.
- Trust built within a couple of seconds.
- Encouragement for visitors to take action.
- Supporting your sales process rather than hindering it.
- Conversion rate increases as opposed to just creating beautiful websites.
- Improve SEO rather than eliminating it.
If any of these are not part of the project, then you are already going in the wrong direction with the redesign.
Why UK Businesses Distrust Website Redesign Agencies (And Fair Enough)
To put it simply, UK company directors have a valid reason to feel cautious about redesigning their web sites.
If you have had any experience in the last few years as a business owner, you will probably be able to relate to at least some of the following:
- “Creative” or uncommercial decisions
- Insufficient knowledge of your target market or customers
- No accountability for such work once a site goes live
- SEO traffic disappearing overnight
- A site that gives an impression but does not generate leads
While there are some excellent design agencies, very few of them will take full responsibility for becoming a genuine business partner.
A redesign should serve to reduce your risk rather than introducing it!
Our Approach to Website Redesign Services in the UK
This is not a “fresh coat of paint” service.
Every redesign starts with one simple question:
What must this website do to justify its cost?
From there, everything is built around outcomes not opinions.
Strategy Before Design
Before a single word is rewritten or a page reworked, we focus on:
- What your ideal customers actually care about
- Why visitors aren’t converting now
- Where trust is being lost
- What objections your site fails to answer
- How people move from interest to enquiry in your business
Design supports strategy not the other way around.
Conversion-Focused Content That Actually Sells
Most websites fail because they talk about the business instead of to the customer.
The new look of your website will:
- Communicate directly with your ideal UK clientele
- Respond to potential concerns or hesitations before they can become an issue
- Express why your firm is the best fit for them, as well as what you do
- Use simple English instead of agency jargon
- Lead the user naturally to messages that drive them to reach out.
This is not “copywriting just to write to get attention”. This is business messaging that will drive real results.
SEO-Safe Redesigns (Because Traffic Is Hard to Earn)
Fear of losing SEO rankings is among the main concerns associated with website redesigns, and for good reason.
Many redesigns effectively eliminate years of search visibility.
An effective redesign will do the following:
- Help to maintain the current rankings
- Improve content organisation and clarity
- Increase on-page SEO effectiveness
- Align content with users’ true search intent
Eliminate technical problems that are preventing performance improvement
SEO is not added to the finished product at the end; it is an integral part of the redesign process from the beginning.
Built for Mobile, Speed, and Modern Expectations
Users in the UK get impatient and will move on to a competitor’s product/service when:
- Your website is slow to load,
- Your site seems clunky on mobile devices,
- Your site has not been easy to figure out,
- Your website looks out of date and/or untrustworthy
They will leave instantaneously.
Having a redesign of your web site ensures that your website meets today’s standards without making the user experience overly complicated.
Easy to use, straight forward, fast, targeted
Designed to Support Sales, Not Replace Them
Your website does not have to close every transaction.
Your website does have to:
- Pre-qualify your leads,
- Build rapport with your leads before the first contact is made,
- Minimise repetitive sales conversations,
- Answer the questions that your prospects are scared to ask,
- Make it obvious and safe to reach out to you.
If you do this correctly, your website will be the best and most dependable salesperson you have quietly marketing for you 24/7.
Who This Website Redesign Service Is For
This service is intended for businesses in the UK that meet certain criteria.
- Are serious about growing their business
- Are looking for quantifiable results, not just vague assurances
- Place more emphasis on clarity than on creative expression
- Have experienced too many wasted expenses on websites that fail to meet expectations
- Are looking for a website that projects the same level of quality as their business
If you’re simply looking for the lowest priced alternative you are not a candidate for this service.
If you’re looking for a website that performs to your expectations then you’re the kind of client we are looking for.
The Real Value of a Proper Website Redesign
A redesign can achieve a lot of benefits, however some of the greatest advantages of a successful redesign are:
- Increasing the quality of your enquiry
- improving your conversion rates
- building your brand trust
- helping with your SEO traffic
- ensuring your marketing programmes can be executed more effectively
- helping pay for itself over time
And finally, eliminating the frustration of knowing that you could be getting more value out of your website, and haven’t.
Request a Free Website Audit (Before You Commit to a Redesign)
One of the biggest mistakes businesses make when redesigning their website, is not understanding what is actually wrong with it first. Because of this, many businesses spend thousands of pounds on performing a redesign that did not solve any of the issues with the website.
Before you spend any money on redesigning your website, Computer Support Centre will provide you with a free, no-risk website audit that will identify the areas in which your existing website is failing and will identify what changes need to be made in order to increase its performance.
This will not be a free report or an automatic assessment. Instead it will provide you with a detailed review including information about the following:
- The reasons why your website visitors are not turning into leads.
- Where there are areas of distrust or lack of credibility in your website.
- The areas of your website that have speed, mobile or usability issues which are causing you to not achieve your desired results.
- The areas of your website that are limiting how well you are indexed and ranked by search engines.
- Where you are missing out on converting your visitors into leads.
Your website audit will provide you with concrete knowledge of the problem, not a sales pitch. You will be able to determine if redesigning your website is actually the right option for your business.
If you seriously want to redesign your website with the help of a trusted, UK-based website design expert, please feel free to contact us.
Phone: +44 1282 574444
Email: admin@computersupportcentre.com
Website: www.computersupportcentre.com
The only way you can properly redesign your website is by understanding what the problem is not assuming what the solution is.